How to ask for reviews without it feeling awkward

Reviews are one of the strongest reasons a stranger picks you. Most happy clients never leave one unless they are asked.

Ask at the right moment

The best time is straight after the appointment, while they are pleased with how they look or how their dog came home. A few hours later is fine. A fortnight later is too late.

Make it easy

Send a direct link to your review page, not "search for me on Google". One tap should take them to the box.

Keep the ask short and human

"Thanks so much for coming in today. If you were happy, a quick Google review really helps a small business like mine. Here's the link."

That is all. No pressure, no long explanation.

Ask everyone

If you only ask people you think will be glad, you are guessing. Make it part of your routine, so it feels normal.

Reply to every review

Thank people by name. For a poor review, stay calm, say sorry that it was not what they expected, and offer to put it right. Future clients read the replies as much as the reviews.

Do not do these

• Never pay for reviews or write your own.
• Do not offer discounts in exchange for a five-star rating, which many platforms do not allow.
• Do not argue in public.

Where to collect them

Google is the biggest for local searches. Facebook and Instagram comments also help, and you can save screenshots as a highlight.

The takeaway

Ask quickly, link directly and keep it light. Bookable's reminder messages are a handy place to send the review link after an appointment.

Keep reading

• WhatsApp Business or personal: which is better for bookings
• What to post on Instagram as a one-person business
• Put a QR code in your window so passers-by can book